A bittersweet good-bye to our longtime friend and employee

Gordon Pynn, the General Manager of Knoepfler Chevrolet, finished his last day of work...ever. We congratulate him on his retirement! Gordon has worked for Knoepfler Chevrolet for 29 years. He started out in the Service Department, managed it, and then moved up to lead the dealership as General Manager. He did a fantastic job, and we were honored to have him as part of our team.

It was bittersweet to say good-bye to a friend and great employee. He promises to stop by and visit, and we know that he will. This summer he plans to do some traveling to visit family and new places. He looks forward to continue to fix up his '56 hot rod and to possibly take some classes at WITCC.

Thanks again Gordon for all your years of dedication to Knoepfler Chevrolet. Best of luck! Don't be a stranger!



Charlie Knoepfler, Gordon Pynn, Bill Knoepfler

Can a burrito sell a vehicle?

In January, a customer from Sioux Falls came into Knoepfler Chevrolet interested in the 2015 Chevy Colorado. He said we were one of the first dealers in the area to have this new truck. While he was there Ben Knoepfler had picked up a burrito from La Juanita's.

Ben, Jim Busker (salesmen) and the customer were working on the truck deal. The customer couldn't make up his mind on whether or not to purchase it. He decided he was hungry, so he was going to leave and think about it some more. Ben intervened and asked him if he had ever had an amazing La Juanita's burrito. The customer had not, but he claimed his favorite burrito restaurant in Sioux Falls is probably better. Ben replied, "I doubt it."

The customer asked Ben if he could somehow sweeten the deal on the Chevy Colorado. Ben said, "You are getting a great deal on this new truck. I cannot go any lower in price, but I can throw in this delicious burrito." The customer thought about it and replied, "OK," and they shook hands.

After finishing the paperwork, the customer was ready to head back to Sioux Falls in his new Chevy Colorado. But first, he went into Ben's office and grabbed the burrito off of Ben's desk.

So can a burrito sell a vehicle? We say yes.

Calling All Ladies!

Ladies, grab your friends and head to the shop - the Knoepfler Chevrolet shop that is!

On Thursday, March 19 at 6:00 PM there will be a Ladies Car Clinic at Knoepfler Chevrolet. Sandy Campbell will be here to speak about vehicle maintenance and tips on how to keep your vehicle running dependably. Guests will get an opportunity to ask general questions or specific questions about their own vehicle.

We want this event to EMPOWER women to feel confident when caring for their vehicle.

The event is FREE! Light food and drinks will be served, and everyone will leave with a gift! Also, guests will have the opportunity to win AMAZING door prizes, such as:

Dinner for 2
Gift Card to Massage & Body
Gift Card to 6 South Designs
Vehicle Detail
$1,000 off the purchase of your next vehicle at Knoepfler Chevrolet (some restrictions may apply)

Reserve your spot today by calling 712-279-7160 or emailing abehrens@kchev.com. For more information on this event, visit www.kchev.com/events.

Review of the 2015 Chevy Colorado

"The all-new 2015 Chevrolet Colorado is here to reinvent the midsize truck. With ingenious technology coupled with great efficiency, safety and versatility, Colorado is a refined ride that’s ready for a night on the town but rugged enough for a wilderness adventure," states Chevrolet's website.

We asked some of our staff at Knoepfler Chevrolet their thoughts on the 2015 Colorado.

What's new for 2015?
Everything! The last model of the Colorado came out in 2012. The 2015 Colorado has been completely redesigned and updated with the latest technology.

Favorite Features:
We love the size. The Colorado gives customers a smaller option for a truck without sacrificing the cabin space. The seating capacity is ideal. This truck is a refined ride that oozes truck capability. It has good power and can tow up to 7,000 lbs.. Each gear is in the right torque range.

If we could, we could change/fix:
We would have liked the diesel to come out in the first year instead of waiting until the second. We wouldn't change a thing on the Colorado, though.

Price:
MSRP from $20,120

Safety:
4-Wheel ABS, Driver & Passenger Airbags, Vehicle Anti-Theft System, Tire Pressure Monitor, Traction Control System, Electronic Stability Control System, Telematics

Fuel Economy:
26 MPG Highway
20 MPG City

Describe the 2015 Colorado in 3 Words:
"Classy, Smooth, Powerful"
"Exciting, medium-duty pickup"
"We missed you."

Truck Month is Back!

 
Chevy Trucks. 
High-strength steel for high-strength dependability 
- at Knoepfler Chevrolet.

SILVERADO
MOST AWARDED PICKUP OF 2014


For the month of February, we are celebrating Truck Month! Now is the time to buy a brand new Chevy Silverado at an affordable price. Check out these great offers.

Drive away with a 2014 Chevy Silverado Crew Cab LT All Star for up to $8,000 off! 
Stock #N4709

>> See Other Truck Month Offers

>> Browse Our Online Inventory

Call 712-279-7100 to speak to a Sales Associate today!

What is the difference between a Chevrolet LS, LT and LTZ?

Chevrolet uses LS, LT and LTZ to distinguish different trim types. For example, you might be interested in a 2015 Chevy Impala LT. The LT part of the title lets the customer know what type of trim package comes with the vehicle.

The most basic features come with the LS trim level. It is the standard package. The LS trim level is very nice, but you do not get all the extra bells and whistles. It is also the least expensive. LT has all the same features of the LS or upgrades of the LS plus additional features. For example, a LS most likely has cloth seats where as a LT may have leather seats. Upgrades in the trim package can be both interior and exterior, such as more technology on the inside and painted-aluminum wheels on the outside. LTZ has all the LT features plus additional ones. Some of the extra features might be lower body side chrome moldings, heated front seats, rear view mirror camera and push button start. LTZ is the high end trim level and the most expensive.

If you visit www.chevrolet.com, you can compare models side by side to see which features come with each. Also, the comparison will let you know if there is a feature that isn't standard for that trim level, but is available for you to add on.

What is MSRP?

Automotive dealers get in the habit of using acronyms or phrases that are common around the dealership, but may not be as common to a customer. One that is used quite often is MSRP. MSRP stands for Manufacturer Suggested Retail Price. It is the selling price that the manufacturer recommends you sell the product for. Therefore, this price stays the same no matter the location or store.

An advertisement might say, "$3,000 off MSRP" which means the vehicle is being sold for $3,000 less than normal. In other words, it is on sale for $3,000 off!

Another phrase typically used is Cash Back, Cash Allowance, Customer Cash or Bonus Cash. The manufacturer will offer a rebate or incentive to increase sales. Dealerships will offer this discount since the manufacturer provided it. Basically, the vehicle will get a dollar amount off. The dealership will take the discount off for you. An ad might show:

$23,000 MSRP
-$2,000 CASH BACK
-$500 BONUS CASH
$20,500 SELLING PRICE
$2,500 OFF MSRP!