In January, a customer from Sioux Falls came into Knoepfler Chevrolet interested in the 2015 Chevy Colorado. He said we were one of the first dealers in the area to have this new truck. While he was there Ben Knoepfler had picked up a burrito from La Juanita's.
Ben, Jim Busker (salesmen) and the customer were working on the truck deal. The customer couldn't make up his mind on whether or not to purchase it. He decided he was hungry, so he was going to leave and think about it some more. Ben intervened and asked him if he had ever had an amazing La Juanita's burrito. The customer had not, but he claimed his favorite burrito restaurant in Sioux Falls is probably better. Ben replied, "I doubt it."
The customer asked Ben if he could somehow sweeten the deal on the Chevy Colorado. Ben said, "You are getting a great deal on this new truck. I cannot go any lower in price, but I can throw in this delicious burrito." The customer thought about it and replied, "OK," and they shook hands.
After finishing the paperwork, the customer was ready to head back to Sioux Falls in his new Chevy Colorado. But first, he went into Ben's office and grabbed the burrito off of Ben's desk.
So can a burrito sell a vehicle? We say yes.